Every year, National Dog Day reminds us just how lucky we are to share our lives with our four-legged companions. It’s not just about celebrating dogs - it’s about making sure they’re thriving. From wagging tails to cozy naps, there are many ways to know if your dog is truly living their best life. Here are five key signs to look out for, plus how you can add in small daily rituals - like quick, healthy treats - to keep their tails wagging.

1. A Happy Wiggle and Wag

When your dog greets you with a full-body wag, excited paws, or the classic "butt wiggle," it’s a clear sign of joy. Dogs express happiness physically, and that tail is their ultimate mood barometer.

👉 Top tip: Reinforce those joyful greetings with a small daily snack - something quick, natural, and healthy that lets them know you’re just as happy to see them.

2. Bright Eyes and a Glossy Coat

Wellness shines from the outside. Clear eyes, a shiny coat, and healthy skin show that your dog is getting the right balance of nutrition, exercise, and love.

👉 Little treat moment: Our bestselling natural Gourmet Sticks are packed with protein and make the perfect between-meal booster to keep that coat glossy and eyes sparkling.

3. Playfulness at Every Age

Whether it’s zoomies in the park or a gentle game of tug, play is a sign of a content, well-stimulated dog. Even older pups will show their zest for life through bursts of energy or interactive moments.

👉 Wellness hack: Keep a pouch of training treats handy. A quick reward during play helps build bonds and makes every session fun.

4. A Calm, Relaxed Nature

A dog living their best life isn’t just about high-energy moments. It’s also about knowing when to relax. A pup who can settle calmly on their bed, nap peacefully, and feel safe at home is truly thriving.

👉 Treat tie-in: Offer a chewy natural snack at downtime. It’s calming, satisfies chewing instincts, and adds a little daily joy.

5. A Healthy Appetite and Excitement for Snacks

One of the simplest signs? They can’t wait for mealtimes and perk up when you reach for their treat jar. Appetite signals good health, while healthy treats give you a way to sneak in extra nutrition.

👉 Best daily snack: Our quick, everyday chews are made to be guilt-free and nourishing - perfect for those small “just because” moments.

Celebrate National Dog Day Every Day

National Dog Day is about appreciating our dogs, but why not make it a daily celebration? With small wellness checks, mindful play, and healthy treat rituals, you can ensure your dog is living their happiest, healthiest life.

✨ Shop our bestselling natural treats - from quick snacks to calming chews - and give your dog a little extra love today (and every day).